Wannaburger Blog
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Published on : 9th November 2011
MSN "Gourmet" Burger Trip
So the Burger Trip guys came up and visited us and then gave us their verdict. We wanted to publish our response not so much because they bagged us but because when it came to Wannaburger they really missed the point!
http://him.uk.msn.com/time-off/him-readers-rate-britain's-best-burgers
So look guys Wannaburger isn't basically fast food - IT IS FAST FOOD! It is defined in its sector by the fact that you order and pay at the counter AND you collect your food. There is no table service. When @burgertrip talks about fast food it is referring to McDonalds and Burger King because that is all the poor British public know.
And of course Wannaburger is a restaurant experience - a quick service restaurant experience. The restaurant industry encompasses a multitude of different styles of cuisines and service styles and to say that Wannaburger is not a restaurant experience demonstates a certain naivity abvout the industry. @burgertrip obviously feels that a restaurant requires waiters, plates, cutlery etc but we cater for a different dining experience where the factors affecting people's decision to dine with us are time, budget, and quality of product.
@burgertrip ordered chilli sauce to a man together with guacamole, fried eggs and one even added extra bacon to a double bacon cheeseburger. Basically you treated fast food style burgers like gourmet burgers and got into a bit of a mess. Our regular customers know that our burgers are not designed to be piled high with messy toppings and that is why the vast majority order cheese burgers or bacon cheese burgers.
Our buns are baked fresh every day. They are awesome. They would not be suitable for a "Gourmet" burger but are small, tasty, soft but robust and ideal for the fast food style burger.
With regards to the scoring sustem - I don't think the range of toppings is important for our product. That is gourmet burger territory and even if it is worth bringing into the scoring system then it is still too heavily weighted - the bun is way more important. I would also like to question the value to volume ratio. Our classic hamburger (3oz) is £2.95. You can have a double (6oz) for £3.95, a triple for £5.15 and a quadruple (12oz) for £6.35. This is top quality certified Scotch Beef. Worse value than Bar Boulud? Seriously?
Sorry to get on the defensive guys but burgers are more than just a trip for us!
http://him.uk.msn.com/time-off/him-readers-rate-britain's-best-burgers
So look guys Wannaburger isn't basically fast food - IT IS FAST FOOD! It is defined in its sector by the fact that you order and pay at the counter AND you collect your food. There is no table service. When @burgertrip talks about fast food it is referring to McDonalds and Burger King because that is all the poor British public know.
And of course Wannaburger is a restaurant experience - a quick service restaurant experience. The restaurant industry encompasses a multitude of different styles of cuisines and service styles and to say that Wannaburger is not a restaurant experience demonstates a certain naivity abvout the industry. @burgertrip obviously feels that a restaurant requires waiters, plates, cutlery etc but we cater for a different dining experience where the factors affecting people's decision to dine with us are time, budget, and quality of product.
@burgertrip ordered chilli sauce to a man together with guacamole, fried eggs and one even added extra bacon to a double bacon cheeseburger. Basically you treated fast food style burgers like gourmet burgers and got into a bit of a mess. Our regular customers know that our burgers are not designed to be piled high with messy toppings and that is why the vast majority order cheese burgers or bacon cheese burgers.
Our buns are baked fresh every day. They are awesome. They would not be suitable for a "Gourmet" burger but are small, tasty, soft but robust and ideal for the fast food style burger.
With regards to the scoring sustem - I don't think the range of toppings is important for our product. That is gourmet burger territory and even if it is worth bringing into the scoring system then it is still too heavily weighted - the bun is way more important. I would also like to question the value to volume ratio. Our classic hamburger (3oz) is £2.95. You can have a double (6oz) for £3.95, a triple for £5.15 and a quadruple (12oz) for £6.35. This is top quality certified Scotch Beef. Worse value than Bar Boulud? Seriously?
Sorry to get on the defensive guys but burgers are more than just a trip for us!
Published on : 22nd August 2011
